The goal of most of those meetings are to deliver the right image and professionalism. Missing it due to failure to add it to your calendar does not send that message at all. I get overly concerned with making sure the meetings are on my schedule and I can make them. If I am have an issue that is going to potentially raise a conflict I reschedule and apologize for doing so. However, I would much rather reschedule than leave your scheduled meeting sitting there sipping on water and waiting for you to arrive.
I am looking at ways to make sure these things don't happen to me or my scheduled meetings. One is with the new app I am using for my website, Tungle (www.tungle.me). Tungle is one of the companies out there trying to make virtual scheduling easier and less prone to human mistake. Save the emails back and forth, use Tungle to view when someone is available, schedule the meeting and confirm it on both person's schedules.










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